Anasayfa / Actuel / Sleepwell Expo generated trade and trend in sleep products

Sleepwell Expo generated trade and trend in sleep products



Held in Istanbul Expo Center, 19-22 October 2017, the 4th Sleepwell Expo Mattress and Mattress Technologies Fair recorded another success with 87 exhibitors and 4103 professional visitors.



Turkey continues to pursue its development worldwide with its rapidly increasing population, advantageous geography, and contribution of exports by its advantageous geography. One of the most important sectors in Turkey, without any doubt, is the mattress industry, mattress machinery and components industry. Developments, innovations and example solidarity of the sector which has been performed in the mattress sector in recent years, have become the factors which affect the sleep products sector positively. With the same token, many positive economic indications which have been performed on behalf of the country and the sector in recent years, many regulations and directives made for the business volume and the mattress sector which has grown depending on the flow of foreign investments, indicate the importance of the SLEEPWELL Fair. The mattress main sector, sub-industry, machinery and equipment fair, which has been awaited for a long time by all sleep products industry professionals, was successfully held for the 4th time in Istanbul Fair Center, which is located opposite of the Ataturk International Airport, October 19-22, 2017. As the first fair on its field in Turkey Sleepwell Expo hosted 74 domestic and 13 foreign exhibitors totaling 87 who attracted 4103 professional visitors.


Sleepwell Expo represents a wide range of portfolio including the latest products of mattress manufacturers, pillow manufacturers, comforter and other sleep product manufacturers, exporters and dealers. They were mainly mattress exporters and importers, bedding manufacturers, home textile manufacturers, coverlet manufacturers, equipment firms, distributors, agents, chain store purchasing authorities, local furniture stores, professional import and export firms, designers, hotel purchasing managers, interior design firms, experts of the private sector, mattress industry buyers and trade press portals… In short, all members of the industry came together at the Sleepwell Expo-Mattress and Technologies Fair.


The truest venue for the sector!

The firms, which deal with mattress main and supplier industry, machinery and equipment, visit the fair by coming from both Turkey and surrounding countries in order to boost their production efficiency and competition.

Opportunities to negotiate with top level managers!

Mostly as top-level managers and company owners, the professional visitors came to Sleepwell Expo Fair to contract business agreements. Majority of the fair visitors consisted of top-level officials, general managers, assistant general managers, purchasing and finance managers of producer firms that want to get information about the new technologies, products and services.





Sleepwell Expo attracted 4,103 visitors

1st day: 1,105

2nd day: 1,112

3rd day: 1,028

4th day:    858


Middle Eastern countries: 284

European countries: 252

Russia and Central Asian Turkic Republics: 197

African countries: 193

Others: 178


Domestic visitors: 3,177

Foreign visitors: 926


Domestic exhibitors: 74

Foreign exhibitors: 13

Total exhibitors: 87




Malik Enes Huroglu, Sales Manager, HÜRPOL:

“Sleepwell Expo to become better year after year”


We participate in the fair with many products, including the two new concepts in visco pillows category, gelled and cooling foam pillows. The new model produces a cooling sense without having any gel layer. There were also more perfect embroidered, soft, medium and hard pillows made of more concentrated foam made to the demand of customers. We hope that Sleepwell Expo will become better year after year. We do our best to contribute its growth. Especially the visitors coming from abroad make us happier. We especially want to enter the central African markets. Visitors coming from Middle Eastern countries were more that other visitors. We even have met visitors from Kenya and Ghana.


Sadettin Ercan, Manager of ŞÖHRET Mattress:

“We got new contacts with new customers coming from abroad”

We come from Sakarya province. This is our fourth experience in this fair. It is more efficient this year. There are wider and more professional visitors. We are known both in the country and in abroad as a producer supplier of mattresses, bases, head steads and other inputs for the sleep industry. We got new contacts with new customers coming from abroad. Most of the visitors are of mattress materials and machinery industries. We have to catch the opportunities as producers, buyers and sellers in the mattress industry. We wish success for the fair.


Yakup Ozdinbayazit, Sales Marketing and Foreign Trade Manager, EDAŞ:

“There were visitors from UK, Egypt, Yemen, Germany, Holland and France this year”

We came to the fair with our 8 kinds of mattresses, including orthopedic, double sided, camel hair, wood based varieties. With the latest one opened in Gaziantep, we have 89 branches in Turkey. Our products are exported to 10 countries in Europe. There were visitors from London, Egypt, Yemen, Germany, Holland and Paris this year. I can say that Sleepwell Expo has met our expectations.