Anasayfa / Sleep / Heimtextil underscores its preeminent position for sleep products, too!

Heimtextil underscores its preeminent position for sleep products, too!

The New Year started with 2,658 exhibitors from 62 countries and 66,000 visitors at Heimtextil Trade Fair.

With 2,658 exhibitors from 62 countries(2012: 2,601) and growth for the third year running, Heimtextil 2013 represented not only a successful start to the new furnishing season but also to the new trade-fair year. Around 66,000 visitors from 128 countries (2012: 67,451) came to the trade fair in Frankfurt.

Hall 8 featured an outstanding line-up. There, a range of prominent exhibitors showed off their mattresses, bed linens,bedware and bathroom textiles. In the “Sleep Factory”, which was also located in Hall 8, a series of international bedware and mattress manufacturers presented their innovative products. New ideas and inspirations from the household textile field were on display at “New & Next”, where ten outstanding young companies were unveiling their collections and newest products in Halls 8, 9 and 11. In the premium segment, prestigious companies showed the trade fair public just what high-quality products in the area of bath, bed and table design will be in demand in the new season. Numerous well-known fashion labels also presented their trendsetting home collections.

“Heimtextil has once again underscored its preeminent position as the world’s leading trade fair for home and contract textiles”, said Detlef Braun, Member of the Executive Board of Messe Frankfurt. “The fair also succeeded in maintaining the number of visitors at an almost constant level despite the difficult economic climate prevailing at present.
The level of interest was very high, especially from the USA.

Representatives of the major department stores came. For us, Heimtextil is the leading fair and we invest a lot of money in our presentation. Heimtextil is the platform on which we present our latest products.”

Besides the USA and Canada, more visitors than last year also came from the Russian Federation, the United Arab Emirates, Great Britain, Ireland, CentralEurope (France, Benelux, Switzerland), East Europe (Czech Republic, Hungary, Romania), China and Taiwan. The biggest visitor nations after Germany are Italy, China, Turkey, Great Britain, the USA, France, Spain, the Russian Federation and Poland. Thus, the proportion of visitors from outside Germany amounted to 67 percent (2012: 65 percent).

Consumers could also see the latest furnishing trends on the Saturday of the fair. For the ninth year running, the ‘Heimtextil goes City’ consumer campaign attracted well over 2,000 customers and home-textile aficionados to downtown Frankfurt. Under the motto ‘Saturday is Trend Day’, 25 interior decorators, bed dealers and public institutions showed highlights from the fair and trend-oriented decoration ideas.

New: Heimtextil India 2014_At the end of Heimtextil 2013, the management of Messe Frankfurt announced an addition to their international portfolio of textile fairs: “From June 2014, we will offer the market an additional business platform: Heimtextil India in New Delhi. Thus, we will further increase our position as the world’s leading organizer of textile fairs”, said Detlef Braun. “The Indian textile market has always been an international pioneer and is currently the second biggest in the world.

With the support of the Indian government and on the basis of the constant growth in domestic demand, the Indian market for home textile continues to expand. Thus, the prerequisites of our master plan for taking the next step have been fulfilled.” With the new event in India, Messe Frankfurt will expand its worldwide portfolio of fairs for the textile sector to over 40 and thus bring the worldwide industry for home and contract textiles even closer together. The next Heimtextil, International Trade Fair for Home and Contract Textiles, will be held in Frankfurt am Main from 8 to 11 January 2014.