Having already 165 sales points in 34 countries, Indivani mattress company has been continuing to its networking works in domestic market as well.
In addition to its exportation work, which is the main function of the company, Indivani has been active in opening stores in domestic market as well. The company has been building up well-established infrastructure activities with an objective to finish opening and operating stores by the entrance of 2017.
Aiming 35 stores in Turkey
Furnishing us about their positioning in the domestic market, Evrim Bektaş, Sales and Marketing Manager of Indivani says, “We currently have 3 stores. We are planning to open 5 stores in Istanbul and Bursa by the end of September. Our target in the long run is to open 35 stores in certain areas by 2020.” Pointing out that they operate in the mattress industry with a new-generation approach and concept, Bektaş explained, “We want to continue with the new generation mattress understanding and point of view. We have adopted a successful and result-oriented business style with our young and dynamic team who follows up the market developments closely. I believe that we will be a brand to pull a great deal of attention with our operations in store network in the domestic market as a result of these integrated innovations.”
Number of export markets will increase
Responding our questions regarding recent developments in exports, Evrim Bektaş said they had an aim to launch a good promotional program, to offer distinct and quality products to foreign customers as they do for the domestic market. She stated that they wanted to double their exports every year, Bektaş concluded by saying, “We exports 60% of our production. We mainly export to Middle East, Africa, Central Asia and Europe. We have an export network covering over 33 countries, which include Iraq, Mauritania, Germany, Switzerland, Saudi Arabia, etc. This number will increase soon. Our studies and plans for new markets will lead the way. We have added new markets to our export markets this year. We have succeeded to make the presence of our brand felt with this way. Our major target is to gain currency and employment to the national economy by achieving an ever-increasing sales trend.
#Indivani #new #stores #mattresses #sleep #pillow
