The production has been improving dramatically. The latest technologies and innovations such as latex, memory foam, organic and value added mattresses with various features gained momentum in recent years. There are a wide variety of featured mattresses of all kinds manufactured in Turkey. Turkish industrialists use every possible contemporary raw material from goose feather and horsehair to bamboo and corn fibers, and develop every kind of smart and functional quilts, pillows and mattresses. In fact, the last decade witnessed radical changes and fast development inalmost all industries. The mattress industry is no exception. Many foreign mattress machinery manufacturers granted dealerships to Turkish companies and the Turkish mattress manufacturers have been developed well. The industry grew by variety, quantity and quality. Kayseri takes the lead in this development. Istanbul is also a strong base for the industry.
Available data shows that Turkey’s leading mattress markets are Iraq, Libya, Saudi Arabia and Germany. Azerbaijan and Turkmenistan follow them. These six markets accounted for almost 65% of the total exports of the country in recent years. Selling to 116 countries excluding free zone sales, Turkish mattress exports are expected to continue its growth steadily every year in the next decade.
Turkey is en emerging and stabile market with its fast growing population, advantageous location and developing economy. The mattress industry, mattress machinery and equipment are among the fastest growing sectors in Turkey. The developments experienced in the sector and the innovations, the collaboration among industrialists are the important factors motivating the improvement of the mattress and bedding industry in Turkey. All these positive develop – ments urged a fair in the industry and that’s how SLEEPWELL EXPO” show was born. It is held at the opposite side of Istanbul’s most famous international airport, Ataturk International Airport from where you can get the exhibition grounds in a few minutes. It is almost very clear that the fair will be one of the strongest fairs in the bedding industry worldwide in the very near future.
There are some big mattress producing companies in Turkey and they are producing almost all kinds of mattresses including innerspring mattresses, visco mattresses, latex mattresses, adjustable mattresses, sleeping systems, roll mattresses, visco pillows, medical pillows, cribs and kids’ beds, mattress protecting alezes, movable beds, customized beds, round mattresses, organic mattresses and intelligent mattresses, etc.
Turkish mattress industry has some world brands in mattress ticking, felt, wire, spring, boxspring, furniture, foam, chemicals and other supply material manufacturers for the mattress production. Some mattress manufacturers import raw materials and some use domestic brands while some others use both. The overall situation of the industry is improving at all aspects, supplying raw materials, mattress production and exports.
The leading brands such as Isbir, BRN, Istikbal, Mondi, Yatas, Idas, Mekan, Polya, Bellona, Sunsa, Indivani, Tempo, Bambi, Kilim, Monessa, Laressa, Weltew, Cennet, etc. have been sparing no efforts to develop new products and to innovate very unique features such as antibacterial, flame retardant, cooling in summer and heating in winter, intelligent, antiperspirant, etc. on the one hand, varieties of hardness, different choices at one mattress, adjustable, multi-functional, etc. on the other.These innovative products and revolutionary mattresses boost the exports. The Sleepwell Expo Istanbul is another factor pushing the boosting the mattress and other sleep products exports of Turkey. The premiere edition of the show attracted a great deal of interest from almost all countries. The organizers set a better date for the second edition, 22-25 October 2015, and will run a better-known fair next year. It is strongly believed that the show will contribute to the exports of Turkey’s sleep products in the future.
The show brings all professionals of the sleep products industry together and visitors come from all parts of the world especially from the neighboring countries. The fair attracted especially the interest of those world brands who want to sell to the Turkish market, and those who want to invest in and penetrate into Turkish market. The CEOs of the world mattress industry, top officials, purchasing managers, manufacturers, consumers, domestic and foreign representatives and dealers all attend the fair. The Sleepwell Expo Show embraces and brings all collaborators of the sector together. It is a real trade platform for all branches including the main industry, the supply industry, machinery and equipment industrialists. There are also some very good furniture fairs where the mattress industry takes a big part. Ismob is the largest home furniture fair of Turkey and in the region. Kayseri and Inegol furniture fairs are also well-established and very functional fairs held in Turkey and visited by mostly Middle Eastern, Balkan and European countries and central Asian Turkik republics.