Marking its first entry into the bath products market, top 10 bedding producer, Therapedic International announced it has brokered a new licensing deal with Ginsey Home Solutions to create the Therapedic Gel Crystal Bath Pillow®. Launching in select Bed Bath & Beyond stores this April, the Therapedic Gel Crystal Bath Pillow ($19.99) features cooling gel beads that contour to the head and neck to soothe, comfort and help alleviate aches and pains.
The pillow easily attaches to the back of the tub and includes extra cushioning to offer a luxurious and comfortable bathing experience. “The Therapedic International brand is growing briskly at Bed Bath & Beyond. This is a great opportunity for us to leverage our knowledge in the sleep products space to expand into in a new market. Our goal is to develop items that will make the bathing experience more relaxing and enjoyable,” said Therapedic President and CEO Gerry Borreggine. “We looked for a partner
that understood our vision and who’s vision could help us grow in a new category. Ginsey Home Solutions is an ideal partner as they are already an established leader in the bath products arena.”
“We are thrilled about our new marketplace and strong presence in Bed Bath & Beyond stores will help us target a new group of consumers,” said Ginsey Home Solutions Senior Vice President of Marketing and Brand Management Mary Fullam.
Founded in 1952 by a group of innovative executives focused on the stylish interpretation of everyday home products, Ginsey Home Solutions is credited with introducing the world’s first padded toilet seat. Today the company is regarded as a progressive leader and worldwide multi-channel supplier of bathroom and home products for the entire family, representing many renowned licenses such as the Disney, Procter & Gamble, Rubbermaid and Warner Brothers. Therapedic International is a 55-yearold mattress and sleep products manufacturer, with over 50-licensees producing products under the
Therapedic brand label throughout the world. It is a recognized top-10 mattress brand, and has significantly increased its brand awareness and distribution in the related sleep products categories over the past five years