Bookings for Sleep Well Expo have reached to 70% that is already ready to produce a different synergy for the industry with its new date. The event will host the visitors in International Fair Center on 26th to 29 September 2018.
Project director of Sleep Well Expo, the first and the only fair on mattress technologies in Turkey, gave a special interview to Sleep Well TV.
What kinds of news await us in Sleep Well Expo this year?
The most important one is the new date for the event. It will be held three weeks earlier than the last years’ editions. It will probably be the first activity for the industry after the hot summer days. We wait greater number of visitors this time.
The second point is that, it is held concurrently with Home&Tex fair. We hope that this will make a synergy for both events by attracting visitors from all over Turkey and from several countries in Europe that are interested in furniture, fabrics for upholstery, home textiles and other related products. Visitor profiles for both fairs are seen so similar.
Another one is that, this year we will invite prospective visitors with special VIP invitations addressed directly to their names.
Of all, the most important result for this year is the return of some of the visitor friends that we had lost for some reasons back again to our event. Every participating firm brings or invites some of their customers to the fair. This adds new synergy for us. We are hopeful that Sleep Well Expo will bring a serious dynamism into the sleep industry with these activities.
What can you say about interests of the prospective companies applying for the fair?
I think that almost all players in the industry will take their places in the event. We sold almost 70% of stand spaces. There are new faces and names in the event. We are so excited.
What must they do, the companies that decided to participate in the fair?
We wait for their calls. That will be enough. We will get into contact and reserve their spaces.