The company plans to open 100 exclusive stores in 2015
Active in bedding industry since 1995 the company has 17 different models in its line adding five new items. Omurlu Molu, ad and PR manager of Ipek Mobilya, informed about the activities of the company.
On the activities of company
Established in 1991 in middle industrial zone in Kayseri, the company started to produce coaches and furniture in 1995. The founder of the company, Saffet Arslan had been working as an upholstery master in his small shop of 15 sqm. Soon he engaged in producing end products for the customers in larger scale. He started planned and serial production of furniture in the region.
In 1989 he opened his first multifloor store and began to sell his and other manufacturers’ productions. Having additional partners he formed the company as Ipek Mobilya. Today the company produces bedrooms, dining rooms, coach sets, living rooms, bases and beds. 40 % of the production made in its factory of 85 thousand sqm is exported to 40 countries.
On customers’ renewal of products
Customers in Turkey renew their furniture more frequently than in other countries. We have been still delivering the same furniture to our buyers in Germany for ten years. We have to launch new products every year for domestic buyers. Earlier, customers were more sensitive on their purchas – es of dress, footwear, etc., than beds. Nowadays they seek more information about the beds they think to buy, about the materials and fabrics used. They look for better, healthier and orthopedic products.
On product variety
Number of models in our portfolio increased up to 17. This year 5 models will be launched. We have every kind of beds. Our factory is so flexible to produce varieties like knitted, jacquard, satin fabrics, bonnel and pocked spring systems, visco and hybrid meds. Recently female buyers have been tending to prefer beds with removable covers; they like them much.
On distributors
We get heavy demand for being our distributors in their regions. However, we decide selectively. We want to establish a powerful distribution network composed of exclusive distributors. They have to have as least 2 thousand sqm show area in their stores. In 2015 we are going to open 100 new exclusive stores in addition to 186 distributors we already have.
