Started as a small company producing beds 25 years ago Yildiz Mobilya is now managed by the third generation of the family. Targeting to increase its exports it aimed to enter African market. Halil Ibrahim Akyildiz sales and marketing manager introduced his company and its story
On the history of company
We started in 1990 in Adana by producing beds, bases and headsteads. Now we manage Yildiz yatak and Uyku Sarayı (Sleep Palace) brands. My grandfather, father and uncle were all making beds and quilts made from cotton. Once we made foam based beds. Now we assumed the business. When my grandfather came to Adana from Incirlik, small town in the region he saw inside of the beds made of cotton and he started to produce mattresses. Those beds have been sold by the 1990’s then spring beds came to the market. Now we produce beds in our factory of 3 thousand sqm.
On brands and product categories
We have 24 model beds. Some of them are for export markets. Recently we began to establish shops to sell superior group of mattresses that were made of feather, anti-stress, lavender etc. Uyku Sarayı is the name of our stores where superior beds are sold. Under Yildiz Yatak brand traditional beds are sold. In some cities we have exclusive sellers
On products exported 
25 % of our production is exported. We target to make it 50 %. Presently the market in Cyprus is highly active. Besides we have a buyer in Iraq. We also produce for orders we got from a British buyer, about one FTL monthly. Belgium, Turkmenistan and Azerbaijan are our export markets. We want to penetrate in African and other virgin markets.
On 2014 performance
Unfortunately it was an unproductive year. Markets in abroad have been slowed down. It was bed for the business.
General comments on mattress industry in Turkey
Mattress is the category of furniture business that is bought carelessly in Turkey. Both sellers and buyers do not care much about the Halil Ibrahim Akyildiz Sales and Marketing Manager of Yildiz Yatak health and other characteristics of mattresses, though it is so important because everyone spends at least eight hours in beds. They are durable and minimum period for renewing it is about 3 to 4 years. Buyers and consumers are becoming more conscious thanks to the recent upheaval in the market.
Libya, Germany, S. Arabia, Iraq, Algeria, England, Holland, Austria, Azerbaijan and UA, respectively
