Visco Sweety of Ural Medical was launched
Producing only for medical mattresses segment, Ural Medical makes the presence of its brand felt in export markets. Business development manager of the company Nilüfer Uysal Aktomas informed about the products they produce
On the performance of 2014 in export activities
It was better than the year 2013. We realized our targets. Besides, we improved our export results. We delivered more products abroad and we got new buyers in additional export markets. We built up our Visco Love brand and other products in European countries. This year we are going to invest more on our brand by emphasizing on promotional activities.
On Visco Sweety product
Ural medical make its visco love brand into a medical product. We recently introduced Visco sweet bed to this segment. Visco Love’s new mattress gives consumers a healthy and comfortable sleep with 70-density visco elastic memory foam and puffy, soft, rose scented, elegant cover. The foam used in the product is sensitive to tem – perature, filled up all the spaces and provides relief on pressure points. It ends up a sound and solid sleep, a regulated blood circulation, eliminated pains in joints, and an aligned spine. Both body and mind of the consumer made up recuperated.
The CoolSoft treatment in the tick – ing provides temperature balance throughout the night. Because of the changes in the body heat during sleep people might feel chilly or hot, but the CoolSoft treatment enables to sleep in an ideal environment. Besides, the side ticking provides constant air circulation due to its 3D structure.
On the consciousness of buyers in buying bed
They first search on the internet both products and companies. But we advice to our buyers that they have to experience personally in the showrooms. We always say that the bed is an individual prod – uct. Some like it hard, others may want to sleep on softer surfaces. We have every kind of beds in our portfolio. We have beds for grading level of hardness. We propose every one to buy visco products. However, in the past we are accustomed to spring type of beds
On visco beds development
We participate in several fairs. For example, the number of compa – nies selling visco products is in – creasing in Heimtextil. There were a few Italian companies offering viscos. It shows the fact that demand for viscos is increasing. It is somehow new in the industry and has a bright future for further development.
