* Enjoying the thrill of presenting its new luxury mattress covers collection, Polya Yatak prepares to flash in Interzum
Started as a producer of spring and foam type of mattresses, Polya Yatak then added mattress covers to its production portfolio. Having a wide range of product variety and a deep rooted past, the company aims to focus on Arab countries as export targets. We talked to Temel Cetgin, general manager of the company about their preparations for the fair event.
Will you introduce your company and its corporate structure?
Polya is a family business that was founded in 1987 in Istanbul to produce spring and foam types of mattresses. In 1999 it began to produce mattress covers and soon became an expert in this field. Presently we have been supplying mattress covers for many of the popular mattress producers in the world. Yay-San is serving as our producing company and Polya as our foreign trade company dealing with sales and marketing of our products.
Our firm has moved into its new production facility in Tavsanli, Kutahya in 2014, which is built on 40 thousand sqm land having 13 thousand covered spaces. 250 people are employed in the factory which is able to produce 5 thousand units daily.
What are your major products items and their specifications that are the most important?
Mattress covers are our prominent product in the industry. They are the most important part of the finished product as seen first by the consumers while considering to buy a mattress. It produces the first and the early impression about the end product. So, we are keen on the quality and customer satisfaction. Our position in the market and in the eyes of our customers is the solid proof of our success in this regard. We are one of the few producers in the world who are able to produce one million units annually.
Will you mention about your foreign trade activities? Which countries do you have communications with?
Since 2002 we have been active in foreign trade directly. As a result, now, we export our products to 12 countries. These are mainly in Europe, including Germany, Austria, Belgium, Holland, Rumania, Poland, Switzerland, Sweden, Island, France and England.
Recently, we began to focus our interest on Arabian and other countries. We started a new process leaded by Onder Honi, who has a deep knowledge, marketing expertise and wide network of buyers and a successful past in the industry. We expect that he will be so helpful for us in the latest luxury collection that we have developed for upper level of buyers.
What do you do in the fields of R&G and innovation? What is new in the mattress industry that you have offered?
Last year we introduced zipper type of mattress covers that we have developed upon suggestions of Onder Honi. The ultra luxury mattresses made of these covers are very practical to be used variety of core mattresses and they will be exhibited as finished products during Interzum 2017 event.
What do you have in your 2017 targets? How do you evaluate the year in general?
In the past we have been acting volume friendly. However, in 2017 we started a new luxury line and aimed higher value-added product varieties with an aim to have a niche in the market. The first step for this strategy is taken now in Interzum 2017.
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