Closing the year 2014 with 20% growth in general and 40% in exports, Merinos furniture company has recently focused on mattress production and began to follow trends in the market. Feza Ciftci, board member and general manager of the company introduced new series of products.
On plans for the year 2015
We aimed to expand present distribution network in both domestic and export markets and increase our sales in Europe and in Middle East. Totally we targeted to grow 50% this year. We assigned an R&D team in line with the trends in the industry to focus on development of new mattresses. Recently we have made seven new models. We make them as concept products namely Organicano, Detox, Smart-Soft, Air-Plus, Medicare, Bio Protect, Thermosense and Climatress.
On new products 
Detox bed fabrics are developed for detox, getting rid of harmful tocsins, free radicals, that are accumulated in the body through breathing or foods. Tocsins break the physiologic balance and cause illnesses. Detox fabrics contains active elements and these emit radiation by interacting body that destroys tocsins. AirPlus fabrics are for healthier and cleaner condition for better sleep. Conditions at home may cause troubles, called sick house syndrome that can be caused by furniture, wallpapers, body odors, cigarette smokes, and fungus odors. Symptoms are allergies, irritations, nausea, headache, loss of appetite etc. Airplus fabrics have a mechanism that neutralize and help to improve the harmful conditions. With its ion-change ability to affect oxygen and hydrogen molecules the fabric takes odors, bacteria and other harmful particles out.
Medicare fabrics are for improving the microcirculation in the bed. Human body emits heat continuously in the form of infrared. These fabrics contain elements that emit infrared energy. When evoked by the body’s thermo energy, these elements turn them into far infrared lights and reflect them to the body. The light then penetrates into the skin and evokes the blood circulation. Circulation is increased and it helps to increase oxygen level in blood circulated
