‘Theme Park’ in Hall 4.0: event highlight entitled ‘Experience’
The new ‘Theme Park’ with a variety of design and future-oriented themes will be staged in Hall 4.0 at the next Heimtextil (14 to 17 January 2015). This means the Trend Show will move from Forum 0 to the middle of Frankfurt Fair and Exhibition Centre and, even at this early stage, the contents of the new event highlight of the trade fair for home and contract textiles are beginning to emerge. Heimtextil, the world’s leading trade fair for home and contract textiles, is branching out in new directions. “The aim is to show everything that reflects the zeitgeist and is important for success in the future”, says Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt.
“With our new concept, we will show the current market trends and identify opportunities for progressive undertakings. Something that was initially just an idea and vision is now taking shape”. Account is being taken not only of the retail trade and marketing but also disciplines such as research, development, design and product application. With numerous visualizations and activities, the ‘Theme Park’ will explore today’s mega and micro trends and show how modern interior design can be creatively implemented in different fields.
Experience the future
Under the heading ‘Experience’, Heimtextil exhibitors and visitors can discover the latest developments in the world of textile design in a more emotional, intensive and comprehensive presentation than ever before. “We believe that people want to attach an emotional value to their actions. Consumers do not simply want to go into a shop and buy a product. What they want to do is enjoy the shopping experience with all their senses. Specifically, this means a shop must be more than just a sales outlet for products. In the shop, customers should find a visionary setting that grabs them emotionally and, metaphorically speaking, takes their breath away. In this way, tomorrow’s shopping experience will be a real pleasure”, explains Anne Marie Commandeur of Stijlinstituut Amsterdam, the design studio responsible for the planning and management of the ‘Theme Park’ concept.
Materials, colors, designs and more
An important part of the ‘Theme Park’ will be the ‘Material Gallery’, which includes a selection of the exhibitors’ fabric collections and offers an overview of the latest home-textile trends – categorized by the trend themes for 2015/16. There will also be a ‘Color Pavilion’ showing the latest color trends. For the Pavilion, Stijlinstituut Amsterdam will choose trend-setting products from the ranges of Heimtextil exhibitors and use them to illustrate the current state-of-theart. Parallel to this, a program of lectures with renowned speakers will provide supplementary information about the latest trends. Moreover, the designers will make outposts around the fair, to act as showcases for the ‘Theme Park’. These showcases will transfer the themes to the individual exhibition halls and not only generate additional impulses but also provide examples of specific applications for the various product groups.
Initial insights now online
An important part of the new trend concept is a new website at www. heimtextil-theme-park.com. There, users interested in the latest trends can obtain inspiration about tomorrow’s design themes. With numerous photos and videos, the website gives visitors the opportunity to find out about the Theme Park at the coming Heimtextil at an early stage.
