Having a factory of 30 thousand sqm in Kayseri, Seher Mobilya aims to have production facilities in Egypt, Macedonia and in the Balkans to overcome logistics problems for more exports.
Osman Yalcin, a partner of the company explained their plans.
On the activities of the company
Founded in 1982 Seher has become a company in 1992. Since then we produce coaches, armchairs, beds and bases. In 2000 we bought Bader brand for our furniture. 250 people are employed in our factory which is capable of producing about 2.500 beds monthly. We also produce springs that we need.
On products the company produces
Quality is important. We use bonnel springs and anti-bacterial and anti-stress fabrics, visco foams, foam, wool and cotton fillings. We have 12 different models of beds namely, Fulya, Manolya, Menekse, Yagmur, Medical orthopedic, etc. Yagmur is the most special model, having anti-bacterial and anti-stress fabrics on it, visco and wool stuff are used in it. It has special wicks and sides are made of upholstery fabrics.
On exports
We export to 8 countries including Iraq and Libya and Germany. 90 % of our furniture products are exported to Germany and Middle East markets. Logistics and transportation of mattresses are hard and costly.
On performance in 2014
Since 2013 we grew 50 % by now. We targeted to increase our sales by 50 % this year. We have some projects for investments to expand the production plant to have additional machinery.
On the mattress industry in general
Bed production is one of the easiest in Turkey because there is a powerful supply network for the industry. Anybody can easily enter in the market as a producer. However, growing the businesses and having powerful production facilities are not so easy. Transportation is another field of problems. To overcome this hurdle, we consider having factories in our export markets, in Egypt and in the Balkans. Last year we sold 250 thousand dollars of products to Egypt. We are communicating prospective buyers in Macedonia.
