Using natural inputs such as wool, cotton, linen, etc. as raw materials, Edas was a focus of interest with its booth and product designs
Designed its booth as a farm reflecting the lamb mascots in its logo, Edas exhibited its mattresses made of natural materials in K-Mob fair. We met with Murat Kocyigit, general manager of the company, in the fair and visited their factory and showroom and made an interview.
May we know about you and your company Edas?
Edas was founded in 2003 to produce quilts, pillows and home textiles and began to produce mattresses in 2009. We mostly use wool and cotton in the manufacturing of healthy products that are made for higher standards and sleep quality of people. Our factory is in Kayseri and we sell our products through our distributors to the end users.
What is the added value of your distribution network?
It has val
ue, certainly. Our distributors and their shops has been distinguished from others by its plates, shop front, logo that signals the brand. That is, they communicate our brand and our products. Having brand equity is important. As you have already seen in your
K-Mob Fair stand design, you come to the forefront in a natural way in the fair, what are the other characteristics that are peculiar to Edas?
As seen in our logo, a form of lamb, we emphasize on the woolen products. We use natural materials, such as cotton, wool, linen and others in our products. We emphasize on the health of the people by using natural inputs. We are back of our products and keep the quality of our products high. The amount of reclaimed products are minimal for this reason.
How do you evaluate the position of Edas in the industry?
We are among the middle segment of the market. We produce quality products and do not spend much for promotion of them in international markets. But, as you have witnessed in the fair, our customers are highly satisfied with our products, when they use them.
How many people do you employ?
We employ, 40 to 45 people, at present.
Will you mention about your foreign trade? Which countries do you do business with?
We export to Turkmenistan, Georgia,France, Holland and Germany. Germany has more share.
What are the products and solutions you have exhibited in Kayseri Mobilya fair?
Yesterday, one of our customers has called on us and said, he had visited all the firms in the fair, and found our boot and its lo<cation
#K-Mob fair, #edaş
