Exporting its products to 65 countries Dogtas will add 20 new stores to its present stores of 14.
“The basis of our success in the markets is our store concept and wide spectrum of products,” says Erol Cetinkaya, foreign trade director of Dogtas company. Having a production capacity of 2 million cubic meters on its factory of 75-thousand sqm land, Cetinkaya introduced their exporting activities.
On the services in bed industry
Serving successfully in domestic market for years, Dogtas also exports its products to 65 export markets. The company utilizes its advantages it has in modular furniture sector, in mattress segment by using high quality materials and latest technologic equipment. Dogtas beds have several innovative solutions and pioneering applications. All products are under 5-year guarantee. It has complementary products in its product portfolio besides beds, including furniture for bedrooms, dining rooms, youth and kid rooms.
On latest trend and their characteristics
Research and development is important in the company. Our beds have many specialties. Private and Clima Plus beds are for summer season, Thermoregular fabrics are for heat control that provides ideal temperature balance, Clima Plus and SleepCool beds provide cool, uninterrupted and comfortable sleep. SleepCool beds are made of fabrics made of natural viscos linen mixed yarn, combi-zone spring system and air ventilating foam. Private is a bed adjustable to the form of the people ergonomically, it reduces muscle and joint pains. It has more spring then others. The first double-sided beds, that is, made for the peculiarities of both sexes, is a product of the company. Energy Up beds are recycling the energy lost during daytime.
On exports and export markets of the company
Our target is to have about 100 stores in the top ten countries. The number of stores in export markets will be 34 at the end of the year. Export to Europe is growing exponentially in line with growing buying power of foreigners in European countries; especially Turkish brands are increasing their shares. We focused on top ten countries, namely, Libya, Germany, S. Arabia, Iraq, Algeria, England, Holland, Austria, Azerbaijan and UA, respectively.
On activities in these stores and in distribution network in abroad
Neighboring countries have priority in our export activities because they are easy to reach, have logistics and customs advantages, and having similar cultural codes in designs. These markets are consuming centers so, Turkey I regarded as a manufacturing and exporting base. Per capita spending on furniture products have close correlation with their familiarity with modern life style. We aim to increase number of stores and sales volume in these markets.
On the effects of Dogtas on exports
Our objective is to be a regional power with our brand in top markets in five years. By strengthening our institutional structure with our original designs in our stores. We spend on ads and promotions. We participate in local fairs in cooperation with our franchisers. We follow powerful brands in the markets. We try to improve our profitability by employing professional staff.
On the problems in export markets and solutions of them
Our institutional store concept and wide range of products are our competitive advantages. Since we based our competitive power on our concepts and service quality, we are not affected adversely in price competition. We empowered our competitive base by having B2B communications and CRM activities.
