Cennet Bed company serves in the sector with its Pofuduk and Cnnt brands. Carrying research to produce custom made mattresses, the company also tries to open up in export markets. Ihsan Hamzaoglu, general manager, introduces the company.
On Pofuduk brand
Pofuduk brand reflects our 20 years of experience in the industry. It was introduced with an aim to expand the usage of foam and latex mattresses in Turkey, where only 5 percent of beds are without springs while the ratio is 90 percent in Europe. We studied the market and present products in order to develop the best product for Turkey. We launched them under Pofuduk brand first in Turkey in 2013.
In latex beds we use HyCare fabric technology that prevents the proliferation of standard home mites which like warm and moisturized places. Also other living creatures such as bacteria, fungi and moldies that cause itching, allergies and bed odors are prevented.
On Cnnt brand
Cnnt brand has spring type mattresses in its product line. They are used on both sides, one is softer the other is harder. HyCare fabrics are also used in these products.
On problems of the industry and solutions
In line with the consciousness level of the customers the bed and textiles industries are redesigning themselves. Manufacturers should have the responsibility of informing people and customers about the products they sell and the importance of sleep quality for their personal health and lives. This will lead to higher quality in the industry. There are still some companies and products in the sector that they should behave more carefully.
On export markets
Kazakhstan, Azerbaijan, Iraq, Libya, Morocco, Nigeria, Algeria, Saudi Arabia, Oman and Tunis are our export markets. 10 percent of our products are sold in abroad. We aimed to increase it to 35 percent in 2014. In general, the year 2013 was stagnant. There were more producer but less quality in products. Domestic market was also squeezed. So we have focused on export markets for our Pofuduk brand. Our RollPack products attracted interest and demand from abroad. We are hopeful for the year in exports.
Lastly, I have to say that our company is able to produce customized and special order products for household, hotels, hospitals and hostels.
