According to data of Ministry of Tourism and Culture, there is a capacity of 900 thousand beds in registered businesses in Turkey.
Number of registered beds in the facilities doubled in ten years. Berna Ilter, general manager of BRN company, a major bed producer and exporter located in Kayseri, says that tourism industry is to be the most important buyer of mattresses. However, the share of tourism industry could not reach up to expectations. She said, “About 25 bed producers employ between 50 to 500 workers. With additional small businesses the number of companies producing mattress in Turkey reaches up to 400. They are mostly located in Kayseri, Istanbul and Izmir. Kayseri accounts for about half of total production producing 2 million beds annually. There is still more potential for sales in a country that has more than thousands of hotel investments. These figures explain why the guests return back feeling fatigue from recreational destinations. There is a wrong impression among hoteliers that they think that the hardest the bed is the strongest and the best. Even they jump on beds while deciding and prefer the ones that does not flexing. Actually, the best bed is the one that is most ergonomic. Vacationers come back from their holidays as feeling tired of sleeping in worst beds. Hoteliers should change their priority while buying beds.” She also pointed out the importance of bed turnover in hotels. “They should be replaced more frequently,” she added.
