Kayzer is renowned for its diverse range of quality mattresses and sleep centers. We have recently interviewed Hüseyin Şıkoğlu, General Coordinator of Kayzer. He focused on the innovative approaches of the Company. What would you like to say about the recent restructuring drive of Kayzer? What we are trying to do is to combine nature and comfort in an ideal way. Our brand new product Notice signifies these characteristics. We put emphasis on a series of sleep centers through innovative products such as Notice and the related accessories. Kayzer reserves a major part of its yearly turnover for R&D works which in turn enable the company to compete with the world leaders thanks to its innovative equipment. 
What are the major innovative approaches of Kayzer as far as mattress industry is concerned? We provide the most appropriate product, project and service for the customers’ expectations for today and tomorrow. We can sum up our vision and mission as follows: To maintain the sectoral dynamism both at home and abroad by putting a special emphasis on the individual needs. Our passion is to develop stylish and smart products that will inspire, comfort and protect you during the night. The company is headed towards a future bright with new technology and innovation, where increasing numbers of people will be able to enjoy the peaceful, problem-free sleep that they deserve. 
Could you mention about your R&D activities? Are you ready for the best night’s sleep you’ve ever had? We offer a wide range of specialty sleep systems. We are proud to introduce sleep center locations. We offer the largest selection of mattresses sleep sets, and accessories. We have what you’re looking for. Your comfort is our top priority. We help you find the perfect sleep system for your individual needs. Could you mention about your domestic market potential, export markets and export targets? As of 2016, we continue to initiate a series of sleep centers in 15 locations in the domestic market. We would be 60 different locations at the end of 2017. We export all the European countries except for a few ones. Holland, Germany, France, Denmark, Italy, Belgium, Austria, Spain and the UK are the major European countries to which we export. Apart from these, we also export to Dubai, Qatar, Iraq and Saudi Arabia. We are planning to increase
and diversify our export volume in 2017.
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