Adding new products to its portfolio each year, Istikbal offered the first for the year by changing fabrics, spring systems etc. Continuous spring system, micro pocket springs are used in the product. Brand manager Fatih Mehmet Bozkurt informed about the product and the company
On performance in 2014
It was a good year. We add new kinds in our line. Last year we offered Amatis and Energy series. Master series is the new choice. Feedbacks are good. We grew more than the average growth in the bed industry.
On consumers preferences while buying bed
Consumers seek new products and better technology. They are becoming aware of the importance of bed in their lives. They were changing their furniture, coaches, cars and other goods more frequently than mattresses. Now they began to spend more on beds. There are a good segment of buyers that demand upper level and superior products. Fatih Mehmet Bozkurt Economic segment is shrinking
On new technologies 
Each year we replace the fabrics used in the production. Through additional finishing materials sleep quality is improved. Master beds that we launched this year have special finishings for more comfort. Spring and foam are replaced. Pads used in mattresses are removable and washable. Smart Comford beds are to be offered this year to our buyers. Fabrics are the most attractive part of it, and the most important because it contacts skin directly. It should keep the humidity and temperature of the body during sleep. Smart Comford has a cooling and cooler type of fabric and a continuous spring system called as micro pocket that has smaller spring in the larger springs. Gaps are filled with special filling materials.
On advice to the buyers
People were having their choices in line with he efforts of sales people without knowing anything about the product they buy. We established sleep centers to provide as a test and experiment tool. They are informed about the price, the specs and the comfort that they feel. Besides, customers have 30 days for test them. If they are not satisfied they can return the product they bought.
