Ali Izmirlioglu, general manager of Uyku Dunyasi says, “We aimed to be in top five”.
Selling in 125 points in Turkey, Uyku Dunyasi is raising its targets in export markets. Mr. Izmirlioglu informed about his company
Right mattress for better sleep
Quality of sleep depends on the quality of bed. A good bed helps to protect natural form of spine while others may cause back pains by pressing on veins nerves. We try to produce healthy products to remove sleep problems.
On production and exports
In our factory of 6 thousand sqm we produce mattresses that are sold in 125 stores in Turkey and exported to several countries including France, Belgium, Canada and America. Employing 50 people, we try to offer the better quality and services than our competitors to our buyers. Materials and machinery are always improving in mattress industry, so this forces us to invest in them.
On importance of springs for beds
Spring is one of the most important parts of the comfort of a bed. Steel and systems preferred in the springs used in beds are directly related with quality of end product. As Uyku Dunyasi, we have been using a special spring system with their comfort, hardness, design and support. We use bonnell springs and pocket springs, because they have some advantages over other kinds. They contains more element per sqm, so they are orthopedic. It has tree fold higher collapse strength. Springs can move independently so the bed gets the form of the body. Support power may be adjusted by using pocket springs. Since they are packed in pockets they are more hygienic. Multizone beds are possible by using different springs. They make no noise.
On bed industry’s progress
We observe that promotional activities for furniture industry gains momentum with an aim to get more share from export markets. More brands are needed to feed the long lasting efforts of companies. We hope that, in 2015 the industry and companies will be more profitable. About 70 countries are active in furniture trade in the world. The biggest exporters are China, Germany, Italy and Poland. Branding is a must for further development.
