Perihan Yilmaz Dilek of Duralli: “We produce custom-made beds after measuring the stress map of the individuals.”
Established in 2006 as a company of Yilmaz group of companies, Eysan bed company produces Duralli brand mattresses in its integrated factory. By following the latest technology the company expanded its product portfolio with the addition of odorous, water resistant nanotex, high ventilation coolmax, antistress, bamboo and aleo vera beds. Perihan Yilmaz Dilek, deputy general manager of Duralli company introduced its company and activities: “We are able to produce 7.2 thousand beds in a month We are go- 62 ing to launch new products aiming to upper segment of the market. We exhibited one of them in Inegol fair and got positive response. It was developed for German market, made of special fabrics having boxed spring and visco technology. We are expecting % 10 growth this year, and % 20 next year. Next year we will sell our products online and will enter in tourism sector.”
“In Bursa, we established a shop with a concept named Duralli Sleep World, where we design custommade mattresses by measuring their sleeping habits and their pressure maps. In Yilmaz group of companies we produce fabrics and springs for beds. That is we are an integrated manufacturing plant.”
Duralli company seeks new markets in Turkey. Having sales corners and shops in Marmara, Aegean and West BlackSea regions, Duralli, a national brand tries to increase the number of contact points with customers. In the factory of 10 thousand sqm 5h people are employed. Dilek said, “Next year we emphasize on exports. We already deliver our products to Libya, Iraq, Estonia and France. Recently, we entered in Ger man and Syrian markets. About % 20 of our production is exported. We aimed to raise it up to % 40. Middle East and North African markets are our new targets. We got high value orders from European markets.”
